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Tailwind: The New Master Tool for Pinterest
I have been on Pinterest for forever now, even before I even thought about blogging. I have always loved that you can find so much valuable content and save it to your boards to read later or have it in handy, and I set up a regular account to keep all the great things I kept finding.
Since I started blogging, I realized that even though I love to be on Pinterest, it takes a lot of time to set up pins and fill your boards with great content. And there is a different dynamic when you have a Pinterest account just to see everybody’s content than when you are trying to grow an audience that will be interested in your content.
I have read about other bloggers using Tailwind. They were recommending it so much because they loved it. I understood their point about making things way easier to save pins and share your own, but I was still a little skeptical about it, paying for something that I can do myself. I wasn´t sure.
Then one day, I read a blog post about the pros and cons of Tailwind. I can´t remember which blog was it, but it got me, and I signed up for a free trial and started to find out why every blogger is so excited about this app. I began to figure out things for myself as well as learning from others. You should know, that now I am the one embracing Tailwind. I get why the other bloggers like it so much. It is not only about saving time and being more efficient. There is so much more this app can offer.
I started to figure out things for myself as well as learning from others. You should know, that now I am the one embracing Tailwind. I get why the other bloggers like it so much. It is not only about saving time and being more efficient. There is so much more this app can offer.
For this reason, I have decided to dedicate a few posts to explain how Tailwind works and how, as a blogger, you can benefit from working with it.
So, let´s start with the basics.
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What is Tailwind
Tailwind is a platform made specifically to rock your Pinterest, where you can schedule pins, reach a new audience and keep track of your results among other things. Tailwind is a Pinterest and Instagram official partner. I want to center this post and the ones coming up only about Tailwind for Pinterest. At some point during the fall, I will also make a post about Tailwind for Instagram.
The best part about the scheduling option on Tailwind is that you can do a bulk schedule of pins. Many pins at once, in different boards, and even adding multiple images at once.
You can also reach more people thanks to their Tribes. Tailwind Tribes are groups of people that pin content related to a niche or subject. It ´s the same as the Pinterest group boards. You have rules to follow, and your content doesn´t fit on all boards, so you need to find the fair ones for your content. I will talk about Tailwind Tribes more in depth in future posts.
The other great feature that Tailwind has is the analytics. If you have a Business Pinterest account (and you should if you have a blog) you can also see statistics about your pins and followers. I like both of the analytics, but I find the Tailwind one to be a little more specific.
If you still don´t have a blog but want to know how to start one, check out my post how to start a blog in less than 15 minutes.
Get a free trial of Tailwind and enjoy scheduling up to 100 pins for free
Scheduling on Tailwind
Programming pins with Tailwind is a straightforward task. You just need to add the Tailwind button in your Chrome browser and let the magic flow (just kidding). There are some steps to schedule pins with the Tailwind button, but they are simple.
Once you have your Tailwind button ready to work, head over Pinterest as you always do, and there you will have two options:
- Pin one by one as you were doing before
- Bulk Pining
I want to show you both of them because they both have great things that can benefit you.
Pining one pin at a time with the Tailwind button extension
Find a pin you will like to add to one of your boards. Like this one right here.
Click on the pin and then press the schedule icon. A new window will pop up and show you the pin you have selected. The pin image was kind of long, so I have put the beginning and the end of the same picture so you can get a better understanding of your options.
First of all, you need to choose a board where you want to pin that image. You can also click on the Facebook icon, so it´s shared on your Facebook page. The same with the Twitter icon.
And there is the option to add that particular pin to the tribes you are a part of. This option is helpful when you want to add your pins (from your blog or website) to your tribes.
Then you can choose if you only want to schedule the pin to be pinned on that board at a scheduled time and day, or if you want to set up your own time. You can configure your own time and day by clicking on the little clock at the bottom of the pin. Add to Queue will put the pin in your schedule, which has been already set up for you with the best times to pin. You can also press schedule now or save for later (that pin will go into your drafts so you can decide when to post it later)
This is my favorite feature. Just go to your Pinterest feed like you regularly do and press the Tailwind Chrome button you have previously installed. A new window will pop up showing you many pins from your feed. All you have to do is to click on the pins that interest you and you, want to share on your boards, Group boards or Tribes.
You can also set the same board for all of your pins if that is the case. Or enter the board names individually. As in the other pin schedule, you can also share these pins on your Facebook and Twitter as well as the Tribes. Press schedule all and you are done for the day!
What Happens When The Free Trial Expires
Once you run out of the free first 100 scheduled pins, you may upgrade to a premium account. If you register on Tailwind through my link, you will receive the free trial and the first month of premium for free (worth $15).
Once you have tried your free premium month if you think you don´t need Tailwind to rock your Pinterest Strategy and grow your audience you can downgrade back to the free plan. You won´t be able to schedule pins anymore. Instead, you will just have the option of Pin Now. But you will still have total access to Tailwind Tribes.
Update November 2017: with the free Tailwind Plan you will have access to 5 Tribes. You will also be able to share your content with those tribes 30 times a month. For more info about Tailwind Tribes and the new features visit my post: Introducing Tailwind Tribes to Skyrocket your Blog Traffic.
If you decide to stick with Tailwind, I recommend you to upgrade to the yearly plan because you will get unlimited Pin Schedules and also 4 months for free. Is their best deal if you are thinking of sticking with Tailwind for a while.
I hope you have enjoyed and learned with my first Tailwind post series. I still have a lot to learn from Tailwind, and I will be sharing it with you as I do so. As well as telling you any tips or hacks I find that work for me. You can read about what Tailwind Tribes are and how to create your own in this post.