Keywords, Keywords, keywords… If you are into getting your site optimized for SEO, and you should, there is a chance you heard already about Keywords. If you haven't, don´t worry. This is all we are going to talk about on this post. So get ready to read the word Keyword over and over again.

 This post contains Affiliate links. I might get a little commission at no cost to you. Thank you for keeping this Blog up and running.

 

SEO Basics for New Bloggers

Keywords, Keywords, keywords…

If you are into getting your site optimized for SEO, and you should, there is a chance you heard already about Keywords. If you haven’t, don´t worry. This is all we are going to talk about in this post. So get ready to read the word Keyword over and over again.


What are Keywords?

First of all, it is essential for you to know what keywords are and the types of keywords you can find and use to attract an audience and rank high on search engines.

Head terms or head keyword: this is the most researched words such as yoga, dog, clothes… As you can imagine these words are trendy. This makes it tough to rank for in search results.

Long-tail keywords: this is longer and more specific keywords. There are usually three or four words, and because they are very specific, it is easier to rank well on search engines like Google with these words. Also, if a customer is looking for these words, there are high possibilities that they will buy the product when they find it because they know exactly what they are looking for. Again, they are specific for a reason.                                    

Why are keywords so damn important?

Keywords are the King of SEO because they help search engines figure out what your content is about. And who uses search engines? Future reader, viewers, customers… We use keywords every time we search on google, bing or any other search engine. Then we get results.

Usually, people don’t bother to read more than the first 10 to 15 pages, so forget about going all the way down to Google’s page and changing to the second page. If you want to be discovered, you have to rank high, at least appear on the first page and then keep escalating until you get in the first results.

  • How do you do this? Using keywords

Keywords are words that your audience uses to find what they are looking for. To find out what they want and need help you need to talk to them. If you are a blogger, you can speak to your audience. Tell them to leave comments on your posts, send questionnaires to your email list and determine what they need help with, what they are looking for, what do they want to learn about. If you don’t have a blog or email list yet, you can go to forums and search for your target audience. Visit sites where people ask and answer questions such as Quora.com, hang out on Facebook Groups and learn what your audience talks about.

You can also do your own Keyword research. I highly recommend this step because you will learn so much about SEO and your audience. This study will also help you create valuable and helpful content for your readers.

Now, this is hard, takes time and needs strategies. But once is set up and you get the main idea you will benefit from loads and loads of organic traffic, that is free traffic. Who doesn’t want that? All of these is what makes Keywords so important, and you have to start using them right if you’re going to appear in searches.


This post contains Affiliate links. I might get a little commission at no cost to you. Thank you for keeping this Blog up and running.

 

Where to Find your keywords

There are free and paid sites where you can do the keyword research. I mainly use three free sites, but I have created a list of x paid and free sites that can help you with your keyword research as a freebie. Don’t forget to download it!

  • My Favorite Free Tools for Keyword Research:

Google’s Trends

This tool won’t help you find keywords, but it will give you juicy information about what is trending right now. You can see the three main topics that are trending at the time of the search. For me, as I write this article these are the three trending topics. You can also see the trending stories for the time being. I have it in the United States, but you can change the country at any time as well as search through different categories.

 

WordStream’s Free Keyword Tool

Great free tool to do some fast keyword search. It shows you the volume of the search for the keyword of your choice. You won´t get access to the competition results unless you create a paid account. In any case, you can try them for free for a 30-day trial.

This site also offers a search of Keyword by niche worth checking out.

 

Google Keyword planner from Google AdWords

This is the best tool I can recommend for Keyword research. It shows you the volume of searches for your word and the level of the competition. I have an entire post about how to create an account and find keywords on the Google’s keyword planner. Take a look here.

 

Moz Keyword Explorer

Great free resource for your keyword research. It includes the monthly volume, difficulty, priority, keyword suggestions, and a SERP analysis. Fantastic features for a free tool. The downside is that you only have 20 free searches per month. So make sure to pick keywords that will work for your content. They also offer a 30-day free trial if you want to dig a little bit more.


Google Search Console:

For this, you need to have your blog up and running, and Google Analytics set up. Neil Patel has a fantastic video to guide you through the process. A total must see,  don´t miss it!

 

Where to place your keywords

 

  • The URL of your post.

Try to add your keyword at the beginning of the URL like this: https://lifeofwanderlusters.com/affiliate-marketing-new-bloggers/, my keyword for this post, is affiliate marketing, and you can see that is the first word after the URL of my blog. This way I am helping Google figure out what I am writing about.

 

  • Blog title

It is essential that your Keyword appears in your title. As soon as you can add it the best. To follow the same example here, I have the title for the post of the previous URL: 5 Affiliate Marketing Programs for New Bloggers. Note that it is not the first word, but it is immediately after the first word. You need to create catchy headlines to get people curious, so they read your post, so it´s always good to have a mix of both SEO and engagement in your headlines.

  • H2 and H3 tags

This step is as important as including the keyword in the title. Your headline tags is a way of categorizing your post. Search engines use them to get clues about your content. They work as the outline of the post, so make sure you have them working correctly for both SEO and your readers.

 

  • Through the content

You don’t have to put your keywords every two sentences but make sure you have at least one in every paragraph.

 

  • Internal links with anchor text

Internal links are those links that point back to your site. The same as saying the links from the rest of your blog posts.

Anchor text is the visible text you click on a hyperlink. This is an anchor text, and it will take you to my main page. Make sure you include your keywords in your anchor text for better results.

 

Pro tip: Use an anchor text optimizer to help you “identify your anchor text diversity and highlight those areas where you are at risk for anchor text over optimization.

 

  • Alt Attributes

The Alternative text of your images is another place where you need to add your keywords. Again it will result in better SEO, and your content will be recognized easily.

  • Images Title tags

Images titles are as important as the post title. Don’t forget to give your images meaningful titles and add your keywords. Is not the same to have an image named: 0435798237hgidk.jpg than keywordResearchToolsBloggers.jpg. You can add your main keyword and many other ones. If you see the name of the second image is entirely made out of keywords.

 

Pro Tip: A great tool to help you with the placement of keyword is the free Yoast SEO plugin for WordPress. I have a detailed tutorial on how to setup and use this plugin. Check it out; you won’t regret it!

 

This is all I know about keywords so far; I will be updating this post as I keep learning and experimenting. Have in mind that SEO is always changing and updating due to changes in the search engines algorithms. For this reason, is good to have the main idea of what to do with SEO and still keep learning and educating yourself with courses, videos, blogs, and any other resources you can find.

Conclusion:

  • Keywords are nothing but specific words people use when they search for something on search engines.
  • There are two different kinds of keywords:
    • Head terms or head keyword
    • Long-tail keywords:
  • Keywords are the King of SEO because they help search engines figure out what your content is about.
  • There are many ways to find keywords: WordStream’s Free Keyword Tool, Google Search Console…
  • Keywords must be placed in: URL, head titles, H2 and H3, Image Titles, Alt Attributes…

 

These are the free tools I use to find relevant keywords to my audience when writing blog posts. Any help to get traffic as a newbie blogger is a huge step and SEO is key to get your blog noticed in a sea of a million bloggers.